About Exhibiting

National Bridal Market Chicago is the leading tradeshow for Bridal & Special Occasion needs, offering the latest styles from the Industry’s top Designers for fifty years.  Twice a year, best-in-class bridal apparel manufactures exhibit, introduce, and announce the latest fashion trends to buying industry retailers from one floor of the iconic Merchandise Mart.  

Our mission is to help connect the bridal fashion business of over 3,000 buyers and 300+ global-bridal apparel brands by supporting, enriching, and cultivating business partnerships.

Our numbers – A leader in the industry

• 3,000 attendees

• 1100+ stores attend annually

• Buyers from 28 countries

• Stores from moderate to couture price point

• 400+ brands exhibiting

• All categories represented

• 200+ U.S. exhibitors presented

• 28+ International brands

• 20+ new brands launched each season

 Why Exhibit at National Bridal Market Chicago?

• Enhance relationships with your current stores.

• Ability to generate new business and contacts.

• Strengthen your branding with our focused marketing opportunities.

• Showcase your collection(s) to key buyers

• Access to industry press and influencers

• Mid-west show location is central to U.S. for easy access and special hotel rates

• World-class Trade Show operations with hands-on concierge service before, during, and after show

• Marketing & PR Support includes:

  • Inclusion in email campaign to over 6500 buyers approximately six (6) times before each show

  • Listing on show website with link

  • Full company listing in Show Directory handed out to all attendees

  • Show promoted in VOWS Magazine - double-page ad spread, 4x a year

  • VOWS Magazine Market Editorial coverage – 2x a year

  • Highlights on Social Media on Instagram and Facebook – 25k followers

Booth Information

Booth Pricing

• Determine how much space you need

• Pricing is by one (1) booth unit.  Each booth unit is approximately 10ft by 10ft (100 Square Feet) and is an all-inclusive price. Minimum space allowed is 1 Booth unit (100 Square Feet)

• For every unit purchased it will include four (4) lights and focusing.  Additional lights can be purchased.

Show Fee

• Helps provide Buyers breakfast and lunch as part of the buyer amenities program

• Two (2) consecutive show pricing available

 Booth includes:

• Hard-wall Booth construction with eight (8) foot walls

• Lighting: four (4) SPOTLIGHTS included PLUS one (1) 2 ft x 4 ft overhead fluorescent light for each Booth Unit purchased (or approx. 100 square feet purchased)

• Equipment: tables, chairs, racks, risers, wastebasket (link to exhibitor manual section)

• Booth Signage

• Electrical outlets - one (1) per Booth unit

• Company contact listing in Show Directory and Show website with link